Conserving our cultural record is more important than ever

We live in a world where misinformation spreads easily, deepfakes blur reality and political spin reshapes narratives. So, our ability to verify accurate information has never been more critical.

Facts shape our understanding of history, identity and justice, but they are increasingly contested, manipulated or erased.

The rise of artificial intelligence (AI), algorithms and social media echo chambers further complicates our ability to distinguish between what’s real and what’s fabricated, while ideological interests try to control our narratives by restricting language and access to knowledge. 

Without verifiable information, we lose not only our past but also our ability to make informed decisions about the future.

Verifiability is dependent on provenance - the process of tracking back through a credible chain of information to a source that itself is verifiable. Verifiable information has value. 

In the art world, provenance frames ideas of value...